Understanding Affiliate Networks and Where They Fit in Online MarketingWhat affiliate networks do for publishers and merchantsOne in five online purchases in South Africa is influenced by an affiliate link, a quiet force that tickles the margins of the ordinary...
Understanding the Affiliate Marketing ModelWhat is affiliate marketing and why it mattersIn the digital bazaar, trust is currency, and a well-placed recommendation can steer a purchase better than a glossy brochure. A recent SA insight suggests 40% of online shoppers...
Foundations and DefinitionsWhat is Affiliate Marketing? - Definition and core mechanics of affiliate marketing, including publishers, merchants, and tracking.In the online economy, performance is the only currency that buys coffee. Affiliate marketing is a...